Fitbit just announced to day a new wristband Fitness and Sleep tracking product called the Fitbit Force. If you are not familiar with these types of devices then make sure to checkout my review on the Fitbit Flex which is kind of the same thing but with less bells and whistles as the new Fitbit Force.

What the Fitbit Force offers over and above the Flex are some additional features like an LED screen that shows you the time and also allows you to toggle through the different information available like steps taken, distance traveled, calories burned, active minutes, sleep info and even stairs climbed. Fitbit upgraded the Force with their leading-edge accelerometer and altimeter to use advanced technology and track your unique personal data.

My take on this is that the Fitbit Force is a bit of an up-sell from the Flex ($99 versus $129) that makes you a bit less dependent on looking at your smartphone for real time data along with more detailed and accurate info from the new advanced accelerometer and altimeter built in. Heck, now you don't even need to wear a watch anymore!